Glengoyne Whisky – Unhurried Campaign

I’m one of five poets around the world who has created a poem that will only emerge in the next fifty years.

At Glengoyne, we take our time. We like to say we’re “unhurried”. 
To celebrate this, we’ve partnered with the revered conceptual artist, Jonathon Keats, on a one-of-a-kind “unhurried” art project.
Each piece has been created using an innovative printing technique which will allow the concealed poetry to appear slowly, in its own time, based on exposure to ultraviolet light.
Five poems, each themed around time, will hang at the distillery for the next fifty years, as well as versions being exhibited globally.

 

Press:

Glengoyne celebrates new look branding and eco-packaging with ‘unhurried’ art series

https://www.ianmacleod.com/news/2020/glengoyne-relaunch-celebrates-unhurried-approach-whisky-making-0

https://www.glasgowlive.co.uk/whats-on/arts-culture-news/ubiquitous-chip-joins-worldwide-exhibition-18911775

 

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